Thursday, July 26 2018
Summertime Fun Time…family trips, camping, weekend excursions, long drives up the coast. What does this add up to in MY mind? Driving Risks of course!
Now many of us know that California Law requires all drivers to have Liability Auto Insurance, whether or not you own a vehicle. But the fact is, many of us do not follow rules.
Liability insurance is coverage for other people & vehicles, should you be the cause of the accident.
Liability coverage does NOT cover YOU or YOUR VEHICLE (that is covered through your Comprehensive & Collision Coverage). With that said, the state minimum for the Liability coverage is $15,000 for bodily injury per person, $30,000 for a total bodily injury (per accident), and $5,000 for property damage (to another vehicle or someone else’s property).
This is what is known as the 15/30/5 split limit minimum. Crazy LOW Limits!
The state recognizes that the liability minimums are extremely low. People choosing these minimums likely have very little cash or assets, are uninformed about coverage, or just don’t care. Also, California is the leading state with the most uninsured motorists on the road.
This is where uninsured motorist coverage comes into play. Uninsured Motorist is an optional coverage that California insurers must offer. You must sign a waiver to decline this coverage. Do Not Decline this Coverage!
Uninsured motorist coverage not only covers UNINSURED motorists….it also covers UNDER-INSURED motorists!
So, if you are hit by someone that has no insurance OR has very little insurance, your Uninsured Motorist Coverage will kick in to either pay full damages or pay the difference in damages. Now you can choose to have uninsured coverage just cover Bodily Injury (to you and your passengers) or both Bodily Injury and Property Damage (your vehicle and your property). That will depend on your coverage choices. I recommend having both.
I always encourage my clients to have a minimum of $300,000 in Limits for their Liability and an equal amount in Uninsured Motorist coverage. Why would you cover others more than you would cover yourself?
A big question I get asked a lot is – “Well, I have health insurance, why would I need to have a high uninsured motorist coverage?”. My answer – “You may have the best plan on the market – but do all your passengers have great health insurance? Are you OK with paying your health insurance deductible? What about your vehicle or property? That would not be covered on your health plan.”
Yes, you will pay a bit more to have Uninsured Motorist Coverage. Is it worth it? 100% Absolutely.
If anyone has questions, or needs clarification, please reach out to me.
Enjoy the summertime rides!
Monday, May 01 2017
Remember back when you were a child? Looking up to grown-ups, dressing in their clothes and dreaming about being older? Wishing time would go faster so you could play on the ‘big’ team or wear makeup or have more freedom. Most of us ‘grown-ups’ now wish we could go back and just enjoy the childhood moments for a little longer.
We are conditioned from an early age that bigger is better. That ‘more’ is better than less. What if this was wrong? Maybe more is not always better.
Many business owners have the same dream as our childhood selves – to be bigger and more grown up. What many fail to realize is that bigger companies come at a high cost. Growing pains are real.
Growing your company along a reasonable and steady path can be a good plan. Just know that it may not be all that you think it will be. It may not mean more time off or more money or more happiness.
In fact, it may mean more work for the same or even less money and a lot more stress. Kind of like being a grown up.
In the meantime, take a lesson from your childhood and enjoy the stage you are at.
Now - I am off to play hide and seek!
Friday, January 13 2017
Insurance can be confusing. Even the most seasoned insurance professionals have to work hard to stay informed and ‘in-the-know’. So it’s no wonder that so many Contractors and Business Owners are confused about what they are and are not covered for, under a General Liability policy.
Here are the Top 5 Misconceptions I come across often:
This is just the tip of the iceberg. Make sure you ask the right questions to your Broker/Agent and read through your Insurance policy. I know it is not fun reading but it is hugely important.
I am available if you want to learn more or have any questions.
Monday, December 12 2016
Tis the Season…
December 1 to January 1 is a crazy time of the year for most of us. There are parties with collegues, family gatherings, end of the year celebrations and the hustle bustle of the season. It is an emotional rollercoaster and for many people - it is the toughest time of the year. To make matters worse, it is also the most hazzardous month of the year!
Key Seasonal Hazzards include:
Fires from dry Christmas trees and candles
Slip and Fall from Ice, Rain and Snow
Theft – Identity Theft, Car Theft and Home Robberies
Faulty Toy Products and Pet Products
Here are a few tips to make the most of the season and get to January with your sanity intact:
Wishing everyone a very Happy Holiday season, a Merry Christmas and a festive New Years! Cheers to 2017!
Friday, November 04 2016
We all know there are tons of similar companies out there. What sets one apart from all the others is their Competitive Advantage.
Every business needs to apply competitive advantage strategies in order to remain relevant, progressive and at the top of their game. Before even evaluating your businesses competitive advantage, you must first understand these three components:
KNOW YOUR PRODUCT/SERVICE INSIDE AND OUT
You must know everything about what you sell, where your company is headed, it’s flaws and perks.
KNOW YOUR TARGET MARKET
If your target market is ‘anyone and everyone’ you do not have a target market yet.
KNOW YOUR COMPETITION
Research them, look at their clients, what are their weakness and strengths?
Once you have a firm grip on the above you can structure your Competitive Advantage and brand your company with it to set you apart from the rest of the competition.
Each business will have to create their own specific advantages but there are some that can translate across all businesses:
Value Added Benefits: Maybe you can offer your clients an additional benefit for working with you such as a free download of specific industry information; cost savings to other affiliated businesses; referral incentives; client loyalty programs, and more.
A Narrow Niche: It may seem counterintuitive to limit your market but if you can laser focus the scope of your target market you will be connecting more with your actual customers…saving you time and money. You don’t want window shoppers, you want actual buyers. Create your marketing around them.
A Streamlined Process: If your process is faster & easier for your clients than your competition, then your business will attract more clients. Maybe clients can order online, or easier return of items. Investigate the competition and improve on it!
Excellent Customer Service: One of the most frustrating parts of doing business is the lack of great customer service. Have a trained, live person to talk with your clients and a procedure in place for your employees, to make sure the client is always happy. Client retention is a huge asset.
Cutting Edge Technology: If you can’t scan documents, accept all types of payments, have an up-to-date tracking system, use all the key Social Media for marketing - among many other things, you will not be in business long. Your competition will fly right past you. Invest in the technology and retain a great I.T. person to help you manage it and stay on top of new innovation.
Proper Risk Management: If you have high employee turnover, compliance issues, holes in your business insurance, unreliable vendors or subcontractors, minimal capitalization, etc. you will be at a disadvantage against your competition. Assess your risk management techniques and evaluate ways to improve them.
So what makes you and your business special? Figure that out and you have your Competitive Advantage!
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